ADVERTISING CAMPAIGNS

Standards of judgment

- compliance with the idea of the stated objectives;
- quality of implementation;
- expected performance.

Contest categories

K-1. Integrated advertising campaigns
Advertising campaigns and programs, which used 2 or more types of media and/or marketing communications.
K-2. Advertising series
Series contains 2 or more elements for media: TV, press, outdoor advertising, radio, etc.

Entry requirements

Technical requirements for K-1. Integrated campaigns

Entry in the category of «K-1. Integrated campaigns» should be submitted in 2 required formats: Presentation-board and Video case of the project.

1. Presentation-board of the project should contain the key elements of the presentation and media solution in English:

JPG format, RGB, 150dpi
Resolution of longest side - 1772pixels
The files are attached directly on this site. 

2.Video case should clearly describe the key elements of the campaign in English:

Video format, resolution 720p, CODEC H.264, the data stream - not less than 1 Mbps.
Running time - up to 5 minutes.
Video are accepted as a link to YouTube or Vimeo. Please ensure that any files uploaded, do not contain the name of the agency.
Presentation of the project should describe communications tasks, media solution and the results, which has been achieved. 

Technical requirements for K-2. Advertising series

To register series of entries (videos and prints) in the category K-2, participants should fill in one unified application for all elements, indicating used media.

Entry in the category K-2 filed in accordance with the requirements relevant category:

-The TV series is supplied in a single file of Video format: resolution 720p, CODEC H.264, the data stream - not less than 1 Mbps.
Video are accepted as a link to YouTube or Vimeo. Please ensure that any files uploaded, do not contain the name of the agency.
Pay attention! Each entry should contains English subtitles.

-Print series: JPG format, RGB, 150dpi,resolution of longest side - 1772pixels.
Pay attention!In the "Idea" (or in the same file as a footnote) is necessary to translate the text of the layout to English.

-Audio: MP3, 48 kHz, 192 kbps.
Attention!Blank "Creative idea" should contain English translation.

The total number of elements of one series cannot exceed 7.
The files are attached to the bid directly on the site.

Entry fee

2000 UAH/170 EUR

Please pay attention, prices are not include taxes.

Entry deadline

April 25, 2014