PR

Standards of judgment

- strategic approach;
- conduct research to measure the success of the program or project;
- originality of ideas and design of communication campaigns;
- choosing the most effective communication channels;
- quality of implementation tactics of the project;
- results.

Contest categories

I-1. Marketing PR
Projects aimed at building a reputation of a product or brand: PR-events, sponsorship, branding projects, etc.
I-2. Corporate Reputation & Communication
Campaigns to build the image/increase the profile/shape the perceptions of a corporate brand, organization of corporation, trade associations, including internal communications, CSR activities, etc.
I-3. Charity, not for Profit and Political PR
Programs and policies conducted on behalf of charities and/or not for Profit Organisations. political forces and interests.
I-4. Digital PR
Any PR-projects in the field of digital communications.
I-5. Non-traditional PR-projects
Guerilla, WOM, etc.
I-6. Crisis Communications & Issue Management
Campaigns to plan and/or handle the consequences of a crisis or an issue that may affect a company?s credibility and good reputation.

Entry requirements

All entries must be submitted in 2 formats: Presentation-board and Video case of the project.

1. Presentation-board of the project should contain the key elements of the presentation and media solution in English:

JPG format, RGB, 150dpi
Resolution of longest side - 1772pixels
The files are attached directly on this site. 

2. Video case should clearly describe the key elements of the campaign in English:

Video format, resolution 720p, CODEC H.264, the data stream - not less than 1 Mbps.
Running time - up to 5 minutes.
Video are accepted as a link to YouTube or Vimeo. Please ensure that any files uploaded, do not contain the name of the agency.
Presentation of the project should describe challenge, media solution and the results, which has been achieved.

Entry fee

1500 UAH/125 EUR

Please pay attention, prices are not include taxes.

Entry deadline

April 25, 2014