FILM CRAFT

Particicpation is open for studios, video and audio production houses, ad agencies and clients as well as individual experts in the following nominations: directors, cameramen, editors, etc. This contest rewards ads professionals.

Standards of judgement

Jury evaluates ad craft, shown in the process of creating an advertising film, for example, quality of direction, copywriting and editing, the skillful use of music and sound design, depending on the category in which the work submitted. Jury doesn’t judge creative idea of the TV commercial.

If spot or a TV commercial created a pleasant and memorable aesthetic sense, regardless of topic, product, customer or ideas, they can succeed in the category of Craft, even if not received awards in other competitions.

Contest categories

E-1. Production
Creation and integration of unique visual elements, regardless of whether they met while shooting or in post-production. The works can be submitted: supervisor, director, cameraman, post-production, production, agency, client.
E-2. Direction
Directing the use of audiovisual elements: set design, casting, location, Art Direction, Sound, style and cinematography. The works can be submitted: the director, production, agency, client.
E-3. Cinematography
The unique visual style that complements the concept. May include Table Top. The works can be submitted: the director, cameraman, production, agency, client
E-4. Editing
Contribution to the editor and the general tone of the effectiveness of the roller. The works can be submitted: editor, director, post-production, production, agency, client.
E-5. Script
Craft of the writer, the originality of concept and language. The works can be submitted: author of the idea, copywriter, agency, client.
E-6. Music and sound design
The original score, jingle and / or musical accompaniment, a unique creative arrangement or adaptation of existing pieces of music. Inventive and artistic use of sound effects, voice or other elements that enhance visual images. The works can be submitted: sound designer, composer, sound-production, production, agency, client.
E-7. Visual Effects
Creation and integration of unique visual elements, regardless of whether they met while shooting or in post-production. The works can be submitted: supervisor, director, cameraman, post-production, production, agency, client.
E-8. Animation
Execution and the use of all types of animation: drawing, dolls, plasticine, flash, etc. The works can be submitted: artist, animation director, post-production, production, agency, client.
E-9. Acting / Dialogue or monologue
Casting and directing the actor in a role that requires a conversation in the frame. The works can be submitted: Lead Actor, director and casting studio, production, agency, client.
E-10. Humor
The use of comic texts and visual effects. The works can be submitted: author of the idea, director, production, agency, client.

Entry requirements

  • Video format, resolution 720p, CODEC H.264, the data stream — not less than 1 Mbps.
  • Video are accepted as a link to YouTube or Vimeo. Please ensure that any files uploaded, do not contain the name of the agency.
  • Pay attention! Each entry should contains English subtitles.

Entry fee

1500 UAH / 125 EUR

Please pay attention, prices are not include taxes.

Entry deadline

 April 25, 2014