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B. Product & service categories

Contest categories

B-1. Foods
All products, including frozen, baby food, dairy, pet foods etc.
B-2. Non-Alcoholic Drinks
Coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters, milk & flavoured milk
B-3. Alcoholic Drinks
Beer (incl. non-alcoholic beer), cider, lager, wine, champagne, fortified wines, spirits, liqueurs
B-4. Household
Detergents, paints, adhesives, repairs, light bulbs etc.
B-5. Home furnishings & appliances
House and garden furniture, appliances, etc.
B-6. Home Electronics & Audio-Visual
Televisions, video players, cameras, personal stereos, CD players, MP3 players, home computers, personal phone equipment incl. mobile phones etc.
B-7. Health & Beauty
Perfumes, cosmetics, personal care, pharmaceuticals, medical services etc.
B-8. Fashion and other consumer goods
Clothing, footwear, accessories, dry goods, jewelry, stationery, etc.
B-9. Vehicles and transport services, car
Cars, car accessories, gas stations, taxis, air and rail transportation, etc
B-10. Entertainment , Leisure, Travel
Travel agencies, hotels, resorts, sporting events, gyms, festivals, concerts, museums, exhibitions, cinemas, etc.
B-11. Consumer & retail services
Supermarkets, shops, restaurants, cafes, laundries, dry cleaners, etc.
B-12. Telecommunications services
Mobile operators, internet services, cable, satellite TV, postal services etc.
B-13. Banking, Investment & Insurance
Banks, building societies, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, real estate investment
B-14. Publications , Media & Self promo
B-15. Corporate Image
Non-product-based company image, competition & event sponsorship, Christmas messages, company mergers, flotation & relocation
B-16. Social advertising, Fundraising, Donations and Appeals
Charities, donation appeals, funds and foundations, volunteers etc.

BC. Print Craft categories

Participation is open for photo and design studios, ad agencies and clients as well as individual experts in accordance with the nominations. Contest rewards ads professionals.

Standards of judgement

Jury evaluates ad craft, shown in the process of creating print advertising. Jury doesn’t judge creative idea. If a print or poster creates a pleasant memorable aesthetic sense, regardless of topic, product, customer or ideas, they can succeed in the Craft category, even if not received awards in other competitions.

Contest categories

BC-1. Art direction
The works can be submitted: art director, designer, production, agency, and client.
BC-2. Copywriting
The works can be submitted: copywriter, author of the idea, the agency client.
BC-3. Illustration
The works can be submitted: illustrator, art director, design studio, agency, and client.
BC-4. Typography
The works can be submitted: the designer, art director, agency, client.
BC-5. Photography
The works can be submitted: photographer, author of the idea, the art director, production, agency, and client.
BC-6. Humor
The works can be submitted: author of the idea, performers, agency, and client.

Entry requirements

All entries should be submitted as Image (necessary) and as Video case (optional) of the project.

1. Image 

JPG format, RGB, 150 dpi
Resolution of longest side - 1772pixels
Image should be attached to entries directly on the festival website.

2. Video case 

This format is intended for opportunity to add a full version of project
Video format, resolution 720p, CODEC H.264, the data stream — not less than 1 Mbps.
Running time - up to 5 minutes.
Video are accepted as a link to YouTube or Vimeo. Please ensure that any files uploaded, do not contain the name of the agency.

Pay attention! In the "Idea" (or in the same file as a footnote) is necessary to translate the text of the layout to English (except for Print Craft nominations).

Entry fee

1000 UAH / 85 EUR

Please pay attention, prices are not include taxes.

Entry deadline

 April 25, 2014