A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-11. Extreme «Yamberry - new forbidden fruit»
Agency | Imagency |
Creative head | Anton Melnikov |
Author of idea | Evgeniy Tatarnikov /Anton Tupikov |
Product | Extreme Yamberry |
Description | What girls need to make them feel attractive? Not much… jewellery and men attention. That’s why we decided to open a fancy virtual Extreme-boutique where two female passions merged. While the girls posed in jewellery, attractive photographer showered their complements. Codes from the ice-cream Extreme Yamberry package gave girls possibility to take a part in photo competition and to receive an exclusive prize - author's jewellery from Extreme Yumberry collection. In addition, we have developed a mobile application ExtreMEssenger, which converted regular messages to sensual, established unusual installations in the form of a tree with forbidden fruit Yamberry and held a banner campaign and special project on dating site. |
Advertiser | Nestle |
Team members | Chief Creative Officer - Anton Melnikov Digital creative group head - Evgeniy Tatarnikov Senior copywriter - Anton Tupikov Designer - Elena Gorohova Digital director - Ilya Martinov Digital manager - Olesya Bebutova, Dmitry Popkov Account director - Elena Prochina Senior project manager - Rustam Abidov |