A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-12. Love Technics
| Agency | LLC "Ark Connect" |
| Creative head | Anton Shaporenko |
| Author of idea | . |
| Product | Media Markt |
| Description | People believe that electronic devices are not a perfect gift for such emotional holidays as St. Valentine Day. Often people ignore Electronic Stores as places where they can find a perfect gift. We created the viral campaign to change this point of view and romanticize in the eyes of consumers electronic devices. We singled out the German Media Markt store in Russia among competitors in the segment. |
| Advertiser | Media Markt |
| Team members | . |
