A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-01-10. Euronics: the 50% snow discount

AgencyCosmos
Creative headNatalia Bryantseva
Author of ideaAndrey Chernay
ProductEuronics weekend sale
DescriptionChallenge
To make people know about the forthcoming weekend sale with up to 50% discounts in Euronics and make them visit this sale.
Idea
We’ve decided to help people as well as let them feel the effect of 50% discount. At night we shoveled away half of the snow from people’s cars, thus freeing them from 50% of snow shoveling work and saving them additional 10 minutes in the morning.
Result
During one night the snow was shoveled away from more than 300 cars, which became the free of charge outdoor advertising location al over the city. The news about campaign was released in more than 100 media. The sales increased by 22% comparing to the preceding weekend sales campaigns.
AdvertiserEuronics electrical retailer
Team membersCreative Director: Natalia Bryantseva
Art Director: Alexander Mihalev
Copywriter: Andrey Chernay