G-11-06. Dreamtrip. Thousands of wanting, one winner

Agency	Adpro | Isobar
Creative head	Yuri Lence
Author of idea	Yuri Lence
Product	Rich juice
Description	Deadlines, messengers, meetings, schedules...In the process of gaining ambitious aims we forget what for we began all that. Digital changed our life, but we know it can be useful. Dreamtrip was created as a unique entity on the Internet filled with harmonious mix of audio, video and atmosphere, to remind people about their dreams. To put brand’s essence in the spotlight, having small budget – that is how Dreamtrip for Rich worked. With a mechanics, which doesn’t reveal the destination point of a trip till the end of competition, we found out the preferences of target audience for further communication, and users got unique digital experience. We didn’t present a trip to all, because in life there is a million chances to make your dream come true and Dreamtrip was just one of them. Overal reach of the campaign of more than 3 m. users showed that people seek for fresh emotions and inspiration. And what about you?
Advertiser	The Coca-Cola Company
Team members	Yuri Lence, Associate Creative Director; Valeria Buzivskaya, Strategic Director; Mila Yazvinskaya, Copywriter; Alexander Astron, Sound/Video Designer; Mila Krutchenko, Senior Strategic Planner; Igor Tkachenko, Production Group Head; Anastasia Voitkevich, Account Manager;Iryna Tymoshchenko, Account Director; Yuri Lence, Art Director

http://dreamtrip.adproagency.com/

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