A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-11-05. There Is a Way
| Agency | VGNC Creative Digital Agency |
| Creative head | Oleksii Sobolev / Misha Koroteev |
| Author of idea | Oleksii Sobolev / Misha Koroteev |
| Product | Aiia |
| Description | The Problem: Aiia is a Ukrainian company specializing in unique promotional products. Due to recent events in the country, Ukrainian advertising is bleeding dry, and the only way to survive is to enter the international market. Solution: Get recognized by the international advertising community, by channeling the most important lesson we’ve learned: social responsibility is important for each and everyone. Producing only 12 unique promotional products a year, Aiia made a website that on the one hand would serve their business needs, highlighting features of every handpicked merchandise, and on the other hand every product page had a second layer with a video message, tackling a specific social problem. Promising our future clients to donate a percent from the sales of each assigned product to international organizations working on important social issues. For example, the first video is based on the recent events in Ukraine and promises to donate to the local “democracy development” fund. Moreover, the video message layer would be different for each country, separated by the users’ IP address. Based on the UN ratings, every country is proposed to tackle the most important problem for the nation. Thus Russian companies would be promised a donation to the “Equal rights fund” to fight the “gay propaganda laws”, and the Americans would hear about helping the “United Nations Environment Program”. Aiia has learned that there are many problems, but if there’s a wish, one should find a responsible way. |
| Advertiser | Aiia |
| Team members | Anton Kolisnyk - Art Director Anna Soboleva - Executive Producer Anastasia Novikova - Producer Boris Petrenko - Production Manager Eugene Lekh / Vadim Revin - Postproduction Evelina Iatselenko - Illustration Misha Koroteev - Sound Design |
