A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-11-07. Nestle life hacks
| Agency | Engage Digitas LBI |
| Creative head | Ivan Bogdanov, Creative Director |
| Author of idea | Ivan Bogdanov, Creative Director |
| Product | Nestle products |
| Description | Big city life has its own rules. Always in rush, we do several tasks simultaneously and manage to fit our thoughts in the ‘140 characters’ format. In this hectic world, there is only one way for an idea to be heard – if it is short and clear. To communicate the ‘healthy choice’ idea from Nestle in the relevant format we decided to make a series of ‘life hack’ videos. Each life hack is no longer than 1 minute and contains only one healthy tip. How to cook chicken without oil? How to re-pack cereals? How many calories does one housecleaning burn? You can find these and many other videos in our VKontakte group (vk.com/videos-49242707) and on YouTube (www.youtube.com/user/Nestlezv ). For the past 4 months, the videos have gained more than 200 000 views in VK and more than 60 000 views in YT. And we are getting ready with a new series of healthy tips! |
| Advertiser | Nestle |
| Team members | Alexei Chekhov, Art Director Anastasia Agafonova, Copywriter |
