A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-59. MILK CULTURE
| Agency | Depot WPF |
| Creative head | Alexey Fadeev |
| Author of idea | Alexey Fadeev |
| Product | dairy products range |
| Description | «Milk Culture» company boasts its own farm in Selzo village and production located in the immediate vicinity. The products are 100% natural and are made according to traditional recipes from whole milk. The company uses the most modern equipment and quality control systems. While creating this brand Depot WPF has focused on this combination of the best features of a traditional farm and a high-tech manufacturing . The topic of a local production, sustainability and personal responsibility for the quality is emphasized on the packaging by descriptor and photographs taken on a farm and its surroundings. On the cover of every cup we indicate extremely detailed information about this particular batch of product, including the exact time of manufacture, the name of the foreman and even weather during milking. And our specially designed ergonomic packaging tells the consumer about technological superiority of the manufacturing. The cup form lets you take the milk with you and “take a bite” anywhere. This format is very convenient for city dwellers, always hurrying and accustomed to "bite on the run". Actually the brand creates a new culture of traditional dairy products consumption. Milk Culture. |
| Advertiser | Milk Culture |
| Team members | Alexey Fadeev, creative director Olga Chernokova, strategist Anastasia Tretyakova, copywriter Maria Mordvintseva, Maria Ponomareva, Vera Zvereva, Alexandr Zagorskiy, designers Kurban Garanov, Vitaly Gavrish, structure design & pre-press Vitaly Gavrish, 3D modelling |
