A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-58. MORE THAN JUST PROMO MUGS (LIPTON)
Agency | Depot WPF |
Creative head | Alexey Fadeev |
Author of idea | Vera Zvereva |
Product | tea |
Description | Year in year out Lipton produces tea limited editions with gift mugs. We decided to turn them into something more than just promo mugs. Stories for their designs were inspired by photos posted in social networks. They look like collages from a traveller’s Instagram profile. He’s sending greeting to his mates every day, no matter where he is – in Europe, USA or Brasil… |
Advertiser | Unilever |
Team members | Alexey Fadeev, creative director Vera Zvereva, art director Kurban Garanov, pre-press Ksenia Parkhomenko, project manager |