A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-08-58. MORE THAN JUST PROMO MUGS (LIPTON)

AgencyDepot WPF
Creative headAlexey Fadeev
Author of ideaVera Zvereva
Producttea
DescriptionYear in year out Lipton produces tea limited editions with gift mugs. We decided to turn them into something more than just promo mugs. Stories for their designs were inspired by photos posted in social networks. They look like collages from a traveller’s Instagram profile. He’s sending greeting to his mates every day, no matter where he is – in Europe, USA or Brasil…
AdvertiserUnilever
Team membersAlexey Fadeev, creative director
Vera Zvereva, art director
Kurban Garanov, pre-press
Ksenia Parkhomenko, project manager