A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-57. MUFFIN (LIPTON)
| Agency | Depot WPF |
| Creative head | Alexey Fadeev |
| Author of idea | Vera Zvereva |
| Product | tea |
| Description | How to attract young audience to Lipton brand? Courage, crazy illustrations drawn in original style, unlikeness to the classic Lipton design we are used to — that’s the answer! |
| Advertiser | Unilever |
| Team members | Alexey Fadeev, creative director Vera Zvereva, art director Ksenia Parkhomenko, project manager |
