A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-56. GROWN, NOT MADE
Agency | Depot WPF |
Creative head | Alexey Fadeev |
Author of idea | Maria Ponomareva |
Product | ketchup |
Description | Heinz Ketchup is produced from 100% natural ingredients according to special traditional technology. This point is conveyed by the slogan «Grown, Not Made» and reflected in all brand communications. When creating packaging design for limited edition of Heinz ketchup, we also tried to highlight it. Craft paper and Victorian-styled typography suited perfectly to communicate naturalness and heritage in design. |
Advertiser | Heinz |
Team members | Alexey Fadeev, creative director Maria Ponomareva, art director Kurban Garanov, pre-press |