A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-08-56. GROWN, NOT MADE

AgencyDepot WPF
Creative headAlexey Fadeev
Author of ideaMaria Ponomareva
Productketchup
DescriptionHeinz Ketchup is produced from 100% natural ingredients according to special traditional technology. This point is conveyed by the slogan «Grown, Not Made» and reflected in all brand communications. When creating packaging design for limited edition of Heinz ketchup, we also tried to highlight it. Craft paper and Victorian-styled typography suited perfectly to communicate naturalness and heritage in design.
AdvertiserHeinz
Team membersAlexey Fadeev, creative director
Maria Ponomareva, art director
Kurban Garanov, pre-press