A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-49. Kisselesha
| Agency | Muhina Design |
| Creative head | Anna Mukhina |
| Author of idea | Svetlana Shklaeva, Anna Mukhina |
| Product | Instant kissel |
| Description | Problem: Kissel is a traditional Russian thick jelly-like drink which was made for children or sick people. Our manufacturer has started the production of instant kissel which does not require brewing; it is adapted for active life of people living in cities and contains additions of natural berries. There has been a problem of identifying a new way for kissel preparing and packing that would be convenient for customers and sales in large retail networks. Solution: To solve the problem of introducing the product in retail networks, we have developed a package which is traditional for packeted tea – tea-bags packaged in cartons. An image of light and healthy product is conveyed with the use of personages – berries. Cranberry, currants, raspberry, blackberry and assortment of berries are bright active personages which code tastes. Rhymed phrases such as “Sourish cranberries are a vitamin for heart” create a friendly mood. Info-graphics quickly and clearly explains a quick way for kissel preparation. Pour some boiling water and drink as much as you like! |
| Advertiser | Radovo |
| Team members | Anna Mukhina, Anatolii Mukhin, art Directors; Asia Mukhina, neymer ; Melnikova Valeria, copywriter; Agatha Sannikova, Svetlana Shklaeva, Designers |
