A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-48. Recipes of travels
| Agency | Muhina Design |
| Creative head | Anna Mukhina |
| Author of idea | Asia Mukhina |
| Product | Body care products |
| Description | Under the brand “Recipes of travels” a line of hand-made cosmetics for body care is produced which is made on the basis of recipes from different countries. The graphic design of the package of Morocco body-care cosmetics line presents parts of a symbolic map of Morocco on which there are routes of travelling round the country shown by dotted lines. From package to package, one can see different parts of Morocco map and dotted lines of the travel route symbolizing travelling from one product to another, from one recipe to another recipe, and from a body care treatment to a more thorough care. It is sort of travelling over the map of one’s own pleasures. Such solution helps in laying out the goods on the shelf and promotes complex purchasing. Color labels on covers and on the front of packages help orient oneself quicker among the types of the product. A vignetted with gold medallion “With argan oil” emphasizes the composition uniqueness. |
| Advertiser | Ural Soap Manufacture |
| Team members | Сreative Director: Anna Mukhina Art Director: Anatolii Mukhin Designer: Agatha Sannikova, Asia Mukhina, Eric Belousov Neymer: Melnikova Valeria |
