A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-29. BONFESTO
| Agency | Fabula Branding Company |
| Creative head | Olga Kashkan, Dmitry Kashkan |
| Author of idea | Fabula Branding Company |
| Product | cheeses on Italian technology |
| Description | Another day – another Bonfesto! Mozzarella, Ricotta, Mascarpone, Provoletta, Provola, Scamorza… the entire line of cheeses according to Italian technologies was started in Belarus. The atmosphere of a true South European people's feast in its name, natural textures and water-color illustrations not only gave temper to the new trademark, but also completed two main tasks: they showed that Bonfesto cheeses were everyday products (despite the stereotypic impression of Italian products as being premium and expensive ones), and told those who were not yet acquainted with any Italian cheese brand something about the cheeses: each illustration as an original offer for usage. |
| Advertiser | Turovskij molochnij combinat |
| Team members | Fabula Branding Company |
