A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-30. Fables of cheese
| Agency | Fabula Branding Company |
| Creative head | Olga Kashkan, Dmitry Kashkan |
| Author of idea | Fabula Branding Company |
| Product | cheeses pasta filata |
| Description | "God sent a piece of cheese to crow sometime..." Something close, native, dear... and very important is reflected in many fabular stories. In this earliest epic genre – the fable – the basis and rich association material for the development of a general concept have been found. We've created the atmosphere of an interesting history thanks to the font styled after the classic appearance of initial caps found in fairy tale books. We used ethnographic Slavic motives so as to draw a parallel with the "folk character" of the product. And, sure enough, we've invited the characters from "The Fox and the Crow" fable by Krylov, who have become the protagonists of the " Fables of cheese ". |
| Advertiser | Turovskij molochnij combinat |
| Team members | Fabula Branding Company |
