A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-11. Antichips
Agency | Ruport |
Creative head | Levitsky Roman |
Author of idea | Barabas Nikolay |
Product | Nuts & dried fruits |
Description | The primary target audience of nuts & dried fruits "Antichips" is children & teenagers, known for their love of chips, as well as protest mood. There fore, the Ruport has got a problem to develop a product design that is prone to the final customer to purchase healthy nuts & not harmful snacks. Using the knowledge of child psychology, we have developed a package that symbolized a protest (in this case, a protest against chips). Designation of the package contents is styled as a slogan. Thus, the design, except for utilitarian purposes to sales marketing, brings obvious social & educational function. |
Advertiser | Trading house Holding |
Team members | Designer: Barabas Nikolay. Copywriters: Arutyunov Karen , Kadoshnikova Oksana. |