A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-08-11. Antichips

AgencyRuport
Creative headLevitsky Roman
Author of ideaBarabas Nikolay
ProductNuts & dried fruits
DescriptionThe primary target audience of nuts & dried fruits "Antichips" is children & teenagers, known for their love of chips, as well as protest mood. There fore, the Ruport has got a problem to develop a product design that is prone to the final customer to purchase healthy nuts & not harmful snacks. Using the knowledge of child psychology, we have developed a package that symbolized a protest (in this case, a protest against chips). Designation of the package contents is styled as a slogan. Thus, the design, except for utilitarian purposes to sales marketing, brings obvious social & educational function.
AdvertiserTrading house Holding
Team membersDesigner: Barabas Nikolay.
Copywriters: Arutyunov Karen , Kadoshnikova Oksana.