A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-12. DlyaLyal
| Agency | VarioBrands |
| Creative head | Viktor Emelyanov |
| Author of idea | Darya Vaschuk |
| Product | Drinking water |
| Description | Drinking water for children “DlyaLyal” (For Toddlers) is a new brand in a product line of Aqualine company. Aqualine is a leading and the largest manufacturer of drinking mineral water in Russia. Our client represented new brand to the market as the first drinking water for the most tender and susceptible to the product quality creatures – toddlers. The package design concept is toddlers-oriented and based upon the innovative quality of the product. VarioBrands designers proposed emotional and nonstandard option of identity which allows to move away from competitors and reach the target audience – toddlers. Such children’s values as tenderness, lightness and solicitude were implemented in design concept with the help of pastels, lace graphics and handwritten fonts. Thus the designers created understandable for consumers and clearly readable code on an emotional level – the product is safe and environmentally friendly so can be trusted. |
| Advertiser | Аквалайн |
| Team members | Viktor Emelyanov - creative director; Salameh Yuliya - art director; Vaschuk Darya - designer |
