A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-06. “Utrechko” breakfast cereal packaging design
Agency | Studio DEZA |
Creative head | Alexandr Suvorov |
Author of idea | Michael Rakov |
Product | “Utrechko” breakfast cereal |
Description | Morning should be cheerful. Receiving breakfast in bed – what can be better? We decided to create packing in the form of a bed, covered with a blanket, with a plate of breakfast on it. Such picture gives associations with pleasant and yummy morning ritual. |
Advertiser | ТМ “Utrechko” |
Team members | Art-director: Irina Shmidt Designer: Julia Belova |