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F-08-06. “Utrechko” breakfast cereal packaging design

AgencyStudio DEZA
Creative headAlexandr Suvorov
Author of ideaMichael Rakov
Product“Utrechko” breakfast cereal
DescriptionMorning should be cheerful. Receiving breakfast in bed – what can be better? We decided to create packing in the form of a bed, covered with a blanket, with a plate of breakfast on it. Such picture gives associations with pleasant and yummy morning ritual.
AdvertiserТМ “Utrechko”
Team membersArt-director: Irina Shmidt
Designer: Julia Belova