F-08-05. Commodity communication of a set of labels and gift box for a bottle "Yarpivo. Anniversary version 5.0"

Agency	Art Groove
Creative head	Olga Kuklyugova
Author of idea	Rustam Byazrov, Anton Savelyev
Product	Packing of a bottle of beer and gift box for TM "Yarpivo"
Description	Anniversary Batch of Beer 5.0 On July 26, 2013 Sergey Yastrebov, Governor of Yaroslavl region, and Valentina Tereshkova, the first female cosmonaut, visited "Baltika" Plant in St. Petersburg. They kindly agreed to take part in brewage of the gift batch of beer made in honor of the 50th anniversary of Tereshkova’s space mission. In the premises of mini-brewery designed to create experimental guinness, the guests chose label design of the future product, and poured crushed barley malt into the mash tun. Agency developed a series of branded commodity labels and a gift box for a Yarpivo bottle, entitled " Anniversary Edition 5.0". In addition to the graphic works, a photo session involving the package to create promotional materials covering this newly-designed product, was carried out .
Advertiser	Baltika Brewery
Team members	Oleg Shevlyagin - the brand manager of TM "Yarpivo" Olga Kuklyugova - Head of department of development of packings Anton Savelyev - Art-director Rustam Byazrov - Designer

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