A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-07. The label for distilled water
Agency | Studio DEZA |
Creative head | Alexander Suvorov |
Author of idea | Miсhail Rakov |
Product | FEST distilled water |
Description | Creating distilled water label design, we faced a problem of showing high quality of purification as it’s main characteristic. For this purpose we decided to use the bottle itself, putting front of the label and information about purification percentage on it’s inner side. Thereby the lens effect of the bottle stressed the pureness of water. All the technical information and the bar code in the form of medical cross, reminding about medical use of distilled water, was placed on the bottle’s surface. |
Advertiser | Company FEST |
Team members | Art-director: Danil Yarcev Designers: Nina Kleopina, Galina Statcenko Project manager: Alexander Petrosyan |