A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
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F. DESIGN
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H. CREATIVE USE OF MEDIA
I. PR
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K. ADVERTISING CAMPAIGNS

F-08-07. The label for distilled water

AgencyStudio DEZA
Creative headAlexander Suvorov
Author of ideaMiсhail Rakov
ProductFEST distilled water
DescriptionCreating distilled water label design, we faced a problem of showing high quality of purification as it’s main characteristic. For this purpose we decided to use the bottle itself, putting front of the label and information about purification percentage on it’s inner side. Thereby the lens effect of the bottle stressed the pureness of water. All the technical information and the bar code in the form of medical cross, reminding about medical use of distilled water, was placed on the bottle’s surface.
AdvertiserCompany FEST
Team membersArt-director: Danil Yarcev
Designers: Nina Kleopina, Galina Statcenko
Project manager: Alexander Petrosyan