A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-04. Promo-multipack for TM "Zatecky Gus"
| Agency | Art Groove |
| Creative head | Andrey Kuklyugov |
| Author of idea | Anton Savelyev and Andrey Kuklyugov |
| Product | Promo-multipack for TM "Zatecky Gus" |
| Description | The AG team has created a unique design concept of a bottle promo-multipack for Zatecky Gus trademark. The purpose of promotional package of format "5 +1", designed specifically for presentation of a new grade of Zatecky Gus beer, was not only to catch attention of consumers and stand out beneficially against the competitors' goods, but also to ensure practicability and convenience in transportation. Design team developed a truly revolutionary construction of multipack: the experts in technical form invented an exclusive model of box with a plastic handle, which is equally convenient to carry or place vertically on a store shelf. The packing is robust and durable, compact and capacious. In addition, it is universal: it may be used as a pack for six bottles (for the time of presentation of a new grade) and as a pack for five bottles plus a gift glass (subsequently). Following the stage of structural development, coordination of the pack layout and technical details with the manufacturer and approval of the master drawing, the design of the multipack was handled by the specialists design department. They finalized the image of the multipack. The stylish unusual gift packaging instantly attracts attention, emphasizes the rich refreshing taste of Zatecky Gus beer and reminds of its Czech roots. |
| Advertiser | Baltika Brewery |
| Team members | Anton Savelyev - the construct concept Anna Zuyeva - design of packing Rustam Byazrov - coordination of drawings with production, preprinting preparation and administration on a conclusion of promoobrazets Maria Belinskaya - the project coordinator |
