A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-07-19. Grown up.Win Effie
Agency | Michurin, creative agency |
Creative head | Mietnieva Iryna |
Author of idea | Michurin`s creative team |
Product | Effie Awards Ukraine 2013 |
Description | One should become an adult "for a second" in the right time at the right place to perform a serious work, achieve ponderable results and return to one`s favorite pastime and dear toys. The concept was visualized with the help of a mobile above the baby`s cot. Toys on the round, allegorically compared with babies. This idea was deployed 360° and was embodied in TV commercials, outdoor advertising/internet bannersand DM mailing. |
Advertiser | Effie Awards Ukraine |
Team members | Mietnieva Iryna - Creative Director; Sergey Prokopchuk -Art-director; Elena Dikusarova - copywriter |