A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-07-18. Thinking inside the box
| Agency | Landor Associates |
| Creative head | Nicolas Zeuss - Design director |
| Author of idea | Marina Nemchina - Marketing Communications and New business manager |
| Product | Agency |
| Description | After only two years on the ground in Moscow, a well-known global agency wanted to offer its clients and potential partners a New Year's gift that made its mark. The aim was to create something that would serve a purpose on recipients’ desks throughout the whole year, by creating a useful gift that would help them to build their brands according to this agency’s international principles. Using simple materials, the agency created an innovative solution: 52 cards, one for each week of the year, bound in an exquisite, branded souvenir box. Each card contained content taken from “8 principles” – insights into branding and design from the global network of designers, strategists, artists, researchers, and project managers. So each week, clients had something new to ponder and analyze. In addition, interesting facts and fun ways were added to celebrate annual events throughout the year. There was also developed a handy sorting system for the cards for easy reference and use in daily work. And just to show how valuable the gift box was: one of agency’s clients, who teaches brand theory in addition to her day job, has started using the cards when working with her students. |
| Advertiser | Landor Associates |
| Team members | Nicolas Zeuss - Design director Marina Nemchina - Marketing Communications and New business manager |
