A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-07-20. Layer Hen
Agency | Geometry Global |
Creative head | Andrew Ushakov |
Author of idea | Alexandra Istratova |
Product | Moscow Farmer |
Description | A business souvenir in a form of a limited-edition egg carton, combining the package for a dozen eggs with a grocery bag, all decorated in the form of a hen. The “Layer Hen” package, sent along to potential partners, was aimed to demonstrate how fresh eggs are, and how carefully each of them is produced. |
Advertiser | Moscow Farmer |
Team members | Creative agency: Geometry Global Executive Creative Director: Andrew Ushakov Art Director: Alexandra Istratova Illustrator: Alexandra Istratova, Alexander Koshkin Copywriter: Darya Ushakova Client Service Director: Maria Kovaleva Account Director: Irina Makarova Account Manager: Maximilian Malikov Production Manager: Maria Anufrieva |