A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
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H. CREATIVE USE OF MEDIA
I. PR
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K. ADVERTISING CAMPAIGNS

F-02-05. Calendar “Time to Refresh brand”

AgencyStudio DEZA
Creative headAlexander Suvorov
Author of ideaStudio DEZA
ProductMethod "Refresh brand”
DescriptionTask. To create a calendar for DEZA representing our “Refresh Brand” method which helps to make a brand modern and topical without loosing recognition.
Solution. The main idea of “Refresh Brand” method is renewal. We decided to start the calendar from spring, the season when nature acquires freshness, changes and blossoms. The calendar is made in form of the pyramid. We used exclusive graphic solutions with printing and publishing effects for each month: congreve, high-relief UF-lacquering, laminate with touch-effects, etc. Thereby you can “refresh” the view every month, you can see, feel and even taste something new: inside the pyramid there is a surprise - breath refreshing candy.
AdvertiserStudio DEZA
Team membersHead of project: Ilona Koltynyuk
Art-directors: Irina Shmidt, Danil Yartsev
Designers: Irina Shmidt, Danil Yartsev, Andrew Chigarev, Artem Lukichev, Olga Feldman, Nina Kleopina, Julia Belova, Konstantin Biryukov
Production managers: Natalia Yadrihinskaya, Sergei Novikov