A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-05. Calendar “Time to Refresh brand”
Agency | Studio DEZA |
Creative head | Alexander Suvorov |
Author of idea | Studio DEZA |
Product | Method "Refresh brand” |
Description | Task. To create a calendar for DEZA representing our “Refresh Brand” method which helps to make a brand modern and topical without loosing recognition. Solution. The main idea of “Refresh Brand” method is renewal. We decided to start the calendar from spring, the season when nature acquires freshness, changes and blossoms. The calendar is made in form of the pyramid. We used exclusive graphic solutions with printing and publishing effects for each month: congreve, high-relief UF-lacquering, laminate with touch-effects, etc. Thereby you can “refresh” the view every month, you can see, feel and even taste something new: inside the pyramid there is a surprise - breath refreshing candy. |
Advertiser | Studio DEZA |
Team members | Head of project: Ilona Koltynyuk Art-directors: Irina Shmidt, Danil Yartsev Designers: Irina Shmidt, Danil Yartsev, Andrew Chigarev, Artem Lukichev, Olga Feldman, Nina Kleopina, Julia Belova, Konstantin Biryukov Production managers: Natalia Yadrihinskaya, Sergei Novikov |