A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-02-04. ELF Rotary calendar
Agency | Studio DEZA |
Creative head | Alexander Suvorov |
Author of idea | Danil Yartsev |
Product | ELF engine oil |
Description | The best way to find out car’s capabilities and its motor power is a car race. The best place for it is a winding road. We decided to create such a calendar, which can help you to feel yourself a real racer, watching the track and passing the turns. At the beginning of every month, you should tear off one calendar page and “turn up” on the new track. Then find the right turn and rotate the calendar to the correct direction. You should do the same every month: find new track, rotate the calendar on the wall to the right direction, and feel new emotions doing it. |
Advertiser | Total Vostok |
Team members | Art-director: Danil Yartsev Designer: Danil Yartsev Project manager: Alexandr Petrosyan Production manager: Natalia Yadrihinskaya, Sergei Novikov |