A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
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H. CREATIVE USE OF MEDIA
I. PR
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K. ADVERTISING CAMPAIGNS

F-02-04. ELF Rotary calendar

AgencyStudio DEZA
Creative headAlexander Suvorov
Author of ideaDanil Yartsev
ProductELF engine oil
DescriptionThe best way to find out car’s capabilities and its motor power is a car race. The best place for it is a winding road. We decided to create such a calendar, which can help you to feel yourself a real racer, watching the track and passing the turns. At the beginning of every month, you should tear off one calendar page and “turn up” on the new track. Then find the right turn and rotate the calendar to the correct direction.
You should do the same every month: find new track, rotate the calendar on the wall to the right direction, and feel new emotions doing it.
AdvertiserTotal Vostok
Team membersArt-director: Danil Yartsev
Designer: Danil Yartsev
Project manager: Alexandr Petrosyan
Production manager: Natalia Yadrihinskaya, Sergei Novikov