A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-64. BFA Bank rebranding
Agency | Volga Volga Brand Identity |
Creative head | Pavel Sivokhin |
Author of idea | Volga Volga Brand Identity |
Product | BFA Bank |
Description | After 20 years of successful work with corporate finance a new stage in the development of BFA Bank became introduction to the retail and construction of a full-fledged universal bank. Required to focus and intensify bank brand to create a strong emotional promise which able to attract customers and build trust. "Charm of confidence" – the essence of the new brand – is based on respect to personality and high technological level of banking solutions. New inspiring images, simple and unique shapes, balanced composition embody ideas of respect and innovation. Logo retained continuity becoming easier and more expressive, and meet new customers by confident smile. |
Advertiser | Baltic Financial Agency Bank |
Team members | Dmitry Akhmedov, CEO Mariya Bondarenko, brand strategy specialist Philip Koltyga, creative director Pavel Sivokhin, design director Dmitry Pisotsky and Vladimir Grigoriev, art directors Natalia Seredova, designer Egor Kalinovsky, copywriter Alexander Klypin, project manager |