A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-36. Integrated communications
Agency | National Research University Higher School of Economics |
Creative head | Mescheryakov Arseniy Vladimirovich |
Author of idea | Kulachok Anna Viktorovna |
Product | The school of Integrated communications |
Description | When choosing the design concept "communication" became the key term, its etymology consists such meanings as “message , transfer” (communication) and "talk, to connect, to make common» (communicare). The arrow symbolizes direction, directed action, it accurately reflects this process. Three different styles used in drawing pointers illustrate the main areas of the modern integrated communications and it’s specializations: public relations, advertising, new media. Two corporate colors symbolize two sides of the communication process: the object and the subject. The linear form of the logo enables a variety of its usage: the strict line - for official documents. Undulating, curved logo for related communication materials. |
Advertiser | The school of Integrated communications |
Team members | Mescheryakov Arseniy Vladimirovich - head of group, Kulachok Anna Viktorovna - art director, Voronova Ekaterina Alekseyevna - manager of project |