A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

F-01-36. Integrated communications

AgencyNational Research University Higher School of Economics
Creative headMescheryakov Arseniy Vladimirovich
Author of ideaKulachok Anna Viktorovna
ProductThe school of Integrated communications
DescriptionWhen choosing the design concept "communication" became the key term, its etymology consists such meanings as “message , transfer” (communication) and "talk, to connect, to make common» (communicare).
The arrow symbolizes direction, directed action, it accurately reflects this process. Three different styles used in drawing pointers illustrate the main areas of the modern integrated communications and it’s specializations: public relations, advertising, new media. Two corporate colors symbolize two sides of the communication process: the object and the subject. The linear form of the logo enables a variety of its usage: the strict line - for official documents. Undulating, curved logo for related communication materials.
AdvertiserThe school of Integrated communications
Team membersMescheryakov Arseniy Vladimirovich - head of group, Kulachok Anna Viktorovna - art director, Voronova Ekaterina Alekseyevna - manager of project