A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-37. Utkonos identity
Agency | DesignDepot |
Creative head | Peter Bankov |
Author of idea | Denis Pozharsky |
Product | Utkonos Internet hypermarket |
Description | New logotype of Utkonos got more actual and dynamic. It reflects the qualitative changes in the company. Habitual color spectrum and brand’s «hero» - platypus – remained the same however the colors became brighter and richer and the excess details gave place to minimalism. Platypus now is not just a strange Australian animal. It is a hypermarket’s employee wearing uniform who helps the customers to spend time not for shopping but for themselves and their hobbies, with their families and friends. The minimalist style of the sign allows it to be variable that reflects the new corporate identity of Utkonos. |
Advertiser | Utkonos |
Team members | Katerina Kochkina - art director Lyuba Fyodorova - designer Lyudmila Kalyukanova - project manager |