A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-07-02. Philips - Closer
Agency | Ogilvy & Mather Ukraine |
Creative head | Alexandra Doroguntsova, Creative Director |
Author of idea | Ogilvy & Mather Ukraine |
Product | Click&Style Shaver |
Description | Most of young women hate hair on men's bodies. So to launch Click&Style with 3-in-1 toolkit Philips decided to raise this problem - extra body hair can be an obstacle for your sexual life. Visual idea with no hair brings two young bodies as close as possible. |
Advertiser | Philips |
Team members | Alexandra Doroguntsova, Creative Director; Taras Dzendrovskiy, Art Director; Eugeniya Dzubenko, Copywriter; Anna Bondareva, Darya Tafintseva, Project managers |