A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-07-03. Philips - Closer

AgencyOgilvy & Mather Ukraine
Creative headAlexandra Doroguntsova, Creative Director
Author of ideaOgilvy & Mather Ukraine
ProductClick&Style Shaver
DescriptionMost of young women hate hair on men's bodies. So to launch Click&Style with 3-in-1 toolkit Philips decided to raise this problem - extra body hair can be an obstacle for your sexual life. Visual idea with no hair brings two young bodies as close as possible.
AdvertiserPhilips
Team membersAlexandra Doroguntsova, Creative Director;
Taras Dzendrovskiy, Art Director;
Eugeniya Dzubenko, Copywriter;
Anna Bondareva, Daria Tafinceva, Project managers