A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-07-01. Dream ABOUT
Agency | Media Direction |
Creative head | Evgeny Scherbina, Media Group Head, Media Direction |
Author of idea | Media Direction Agency |
Product | ORIFLAME Cosmetics |
Description | Special interactive construction in the shape of the main phrase of Oriflame’s new communication message - "Dream ABOUT". Construction is an independent advertising medium in the urban interior. And also, it involves the audience in communication - people having fun taking photos, creating memories and sharing their dreams with the brand. Brand managed to effectively demonstrate its slogan “Your dreams – our inspiration”. |
Advertiser | Oriflame Cosmetics Ukraine |
Team members | Juriy Tiupa, Senior Media Planner, Media Direction Andrew Pedorenko, Head of ООН Department, Media Direction Roman Kostikov, OOH Senior Manager, Media Direction Yana Hmurova, Advertising & PR manager, Oriflame Cosmetics Ukraine |