A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-07-01. Dream ABOUT

AgencyMedia Direction
Creative headEvgeny Scherbina, Media Group Head, Media Direction
Author of ideaMedia Direction Agency
ProductORIFLAME Cosmetics
DescriptionSpecial interactive construction in the shape of the main phrase of Oriflame’s new communication message - "Dream ABOUT". Construction is an independent advertising medium in the urban interior. And also, it involves the audience in communication - people having fun taking photos, creating memories and sharing their dreams with the brand. Brand managed to effectively demonstrate its slogan “Your dreams – our inspiration”.
AdvertiserOriflame Cosmetics Ukraine
Team membersJuriy Tiupa, Senior Media Planner, Media Direction
Andrew Pedorenko, Head of ООН Department, Media Direction
Roman Kostikov, OOH Senior Manager, Media Direction
Yana Hmurova, Advertising & PR manager, Oriflame Cosmetics Ukraine