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B-16-04. As we hear, So we draw
| Agency | Vola Kuzmich |
| Creative head | Vola Kuzmich |
| Author of idea | Vola Kuzmich |
| Product | the Belarusian language |
| Description | This is a series of illustrations about the quirks of the Belarusian language. Cute, funny images illustrate the literal meanings of some commonly-used phrases. The series is called "as we hear, so we draw," inspired by the Belarusian proverb: as it is heard, so it is written. Despite being the country's native tongue, Belarusian is actually the second official state language next to Russian. In the state-controlled media, Belarusian language is often presented as the language of intellectuals and pro-democratic people (those not loyal to the current government) and is rarely used. Not surprisingly, it is listed in UNESCO’s Atlas of the World's Languages in Danger. As We Hear, So We Draw consists of 12 cute illustrations inspired by everyday vernacular phrases, designed to humorously demonstrate the rich, distinct features of this beautiful and modern language. For example, «a cup of tea» sounds in Belarusian also as «a humped cup», «Grow out your beard» is the same to «Release the beards», «We demand answers!» is the same to «The Questions Have Uprisen!» and many others. The images were presented in Internet and have became very popular in social networks. The project has received thousands of positive reviews and has been printed as a series of postcards and magnets. As we hear, so we draw has been created for promotion of Generation.by, youth web media published in Belarusian. |
| Advertiser | Generation.by, youth media |
| Team members | Vola Kuzmich |
