A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-16-05. А donor of warm clothes
Agency | AnyBodyHome (MOV!E Communication group) |
Creative head | Mike Perlovsky |
Author of idea | Nina Vilisova |
Product | Сlothes collecting points for homeless |
Description | There are about 100 000 homeless in Moscow. Homeless face difficult situations every day, especially in winter season. The objective was to draw Muscovites attention to them; to tell, that it’s very easy to save someone’s life with unnecessary warm clothes out of a wardrobe. Persuade not to remain indifferent to these indigent people. There are inclement winter conditions in Russia. Hundreds of homeless people freeze to die on streets. A few people understand the importance of warm clothes donations, but surely a sweater and a coat can save someone’s life. That is why we compare the donation of clothing with the blood donation. |
Advertiser | Russ Outdoor |
Team members | Mike Perlovsky - Creative director Nina Vilisova - Art Director Aleksandra Shusharina - Copywriter |