A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

B-09-02. Zubr

AgencyNEF \ TBWA
Creative headOleg Romanov
Author of ideaOleg Romanov
ProductVolkswagen Polo Sedan
DescriptionVolkswagen Polo Sedan in enhanced configuration. Engineered in Germany for Belarusian roads. The objective of advertising campaign – to promote Polo sedan’s sales by focusing on the unique advantages of the model, such as enhanced suspension, zinc-coated body, increased clearance. Results: according to the results of 2013, Volkswagen Polo Sedan is considered a sales leader in Belarus. marketing.by/main/market/analytics/0065404/
AdvertiserVolkswagen
Team membersYuri Kuznetsov (Art Director)