A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-09-03. Kings of the Gas Station
| Agency | Arriba! |
| Creative head | Max Burtsev |
| Author of idea | Igor Mishchenko |
| Product | HR-campaign |
| Description | Tagline: "Oil, wheels, dough, guns. Cool refuellers are badly wanted". In this HR-campaing our goal was to address ht prospective staff of WOG gas stations and change their perception of an uncool gas refueller job. |
| Advertiser | WOG |
| Team members | Creative director - Max Burtsev Art-director - Alexander Krivonosov Creative group head - Igor Mishchenko Copywriters - Maksym Zaselian, Nickolay Mironov, Sergey Shevtsov |
