A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-16-05. The Bubble
Agency | Leo Burnett Moscow |
Creative head | Mikhail Kudashkin |
Author of idea | Natalia Roumyantseva, Maria Gladkova |
Series | Fund Bela Children |
Product | Fund Bela Children |
Description | Each TV ad from this pull first shows some situation from everyday life (tights tearing, bubble gum bust, turtleneck putting on) that looks innocent but suddenly turns into a metaphor for the awful skin problem that children with EB face from the moment of their birth. So the viewer can really feel and imagine how much these children need help. The “Children Bela” Fund is the one who knows how to help, so you can call them if you have such a child or have to deal with them. |
Advertiser | Debra Russia/Fund Bela Children |
Team members | Mikhail Kudashkin, Executive Creative Director Natalia Roumyantseva, Associate Creative Director Maria Gladkova, Art Director Anastasia Vygon, Copywriter Patimat Magomedova, Client service director Oksana Severin, Agency TV Production Group Head Anna Flankina, Producer Oliver Julius, Director/DOP Philipp Alexandrov, Sound design (studio "S.L.A.P.") Veniamin Raev, Sound design (studio "S.L.A.P.") Ekaterina Kaznacheeva, Head of Production department Daniil Snegirev, Junior Production Producer |