A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-16-06. The Turtleneck

AgencyLeo Burnett Moscow
Creative headMikhail Kudashkin
Author of ideaNatalia Roumyantseva, Maria Gladkova
SeriesFund Bela Children
ProductFund Bela Children
DescriptionEach TV ad from this pull first shows some situation from everyday life (tights tearing, bubble gum bust, turtleneck putting on) that looks innocent but suddenly turns into a metaphor for the awful skin problem that children with EB face from the moment of their birth. So the viewer can really feel and imagine how much these children need help. The “Children Bela” Fund is the one who knows how to help, so you can call them if you have such a child or have to deal with them.
AdvertiserDebra Russia/Fund Bela Children
Team membersMikhail Kudashkin, Executive Creative Director
Natalia Roumyantseva, Associate Creative Director
Maria Gladkova, Art Director
Anastasia Vygon, Copywriter
Patimat Magomedova, Client service director
Oksana Severin, Agency TV Production Group Head
Anna Flankina, Producer
Oliver Julius, Director/DOP
Philipp Alexandrov, Sound design (studio "S.L.A.P.")
Veniamin Raev, Sound design (studio "S.L.A.P.")
Ekaterina Kaznacheeva, Head of Production department
Daniil Snegirev, Junior Production Producer