A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-16-04. Without Bullying
Agency | Not Perfect Y&R I Vilnius |
Creative head | Marius Lukosius |
Author of idea | Rokas Eltermanas, Remigijus Praspaliaukas |
Product | Children helpline |
Description | Bullying in cyberspace is a kid-related problem, especially relevant nowadays. When a child is being left unattended in cyber space, the social network becomes a weapon in his hands and it is a simple matter of time before he gets hurt or hurts someone else. The metaphor of a smart device with open access to social space as a weapon in child’s hand is literally visualised in the video clip. |
Advertiser | Vaiku linija |
Team members | Rokas Eltermanas - Copywriter, Remigijus Praspaliaukas - Art Director |