A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

J-04-06. Nude Diary


Agency	Leo Burnett Ukraine
Creative head	Tatiana Fedorenko
Author of idea	Leo Burnett team
Product	Leo Burnett Ukraine
Description	Every year we send our partners and clients uniquely designed LeoDiary. But how to create one diary that would reflect bright individualities of people working in the marketing industry? We present the diary nude...and add special two-sided covers separately. Everyone can choose: What side of the cover represents my personality better? “Liberty, Equality and Fraternity” or “Sex, drugs, rock’n’roll” a MacBook cover or a soviet-era wall rag Kamasutra or English irregular verbs a posh purse or a hipster string bag “The Cry”or the Cry-meme. During the year we keep surprising our clients with new covers so we remind of ourselves x12 more often. Our catchy on and off-line PR is bringing us new pitch invitations.
Advertiser	Leo Burnett Ukraine
Team members	Art Director: Sergii Molokovich Copywriter: Volodymyr Navrotskyi, Olena Panasyuk, Katerina Kravchenko, Tania Shevereva Illustrator: Denys Savchenko, Oleg Samokhin, Antonina Nikishyna, Maryana Tyshkovska Designer: Denis Loveiko, Dmitriy Barannikov Producer: Kateryna Denysenko Managing Director: Tatiana Shumilovich Client Service Director: Dmitry Gunkovsky

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