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J-04-05. GreenBox
Agency | Sol Creative |
Creative head | Dmitry Chigirin |
Author of idea | Inna Kralina |
Product | Paper recycling |
Description | PROBLEM People get a lot of paper spam in their mailboxes. Most of it goes to a bin. DECISION GreenBox - mobile points of waste paper collection, situated directly near mailboxes. Now it’s easier to pass paper for recycling than to throw it away. When the box is full, you can send it for recycling. Mailing has already been paid. Anyway, every week a special сar passes along 10 appartement buildings, that participate in the program, and collects al the GreenBoxes. RESULT People got clean porches. Collection points of waste paper got job (about 2000 kg of paper for recycling per month). Nature got help. |
Advertiser | GreenPeace |
Team members | Dmitry Krasnov, Sergey Kovalev |