A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-02-22. Create what you want - MUSEON

AgencyINSTINCT
Creative headYaroslav Orlov, Roman Firainer
Author of ideaNikolya Perevoshikov, Maria Borzilova
ProductNew IKEA catalogue 2014
DescriptionHome is a place where kid’s talents start and grow. That is why IKEA wants parents to listen to kid’s opinion even in home furniture issues. To help kids to communicate with parents and unleash their imagination IKEA made kids center of the new communication campaign by letting them CREATE WHAT THEY WANT in IKEA interiors and gave them freedom to make the advertising campaign during the whole year.
IKEA festival in MUSEON park became the central setting of the new campaign launch. For four days the whole park turned into a big inspirational creative studio.
During the whole festival children were invited to participate in master classes, where they could unleash their creativity together with celebrity professionals
AdvertiserIKEA
Team membersCreative directors: Roman Firainer, Yaroslav Orlov
Digital creative director: Nikolay Fabrika
Art director: Nikolya Perevoshikov
Copywriter: Maria Borzilova
Digital art director: Christofer Weider
Senior creative designer: Maxim Demkin
Digital Strategic Planner: Matvey Choudnovski
Client service director: Marina Vershinina
Account director: Anna Glinkina
Account manager: Vera Ulitenko
Digital account manager: Katerina Krasina
Digital producer: Anna Chaplygina
Producer: Tatyana Maximova
Production: Reflex