J-02-21. Aeroflot and Manchester United Partnership Launch

Agency	Arena Magic Box
Creative head	Natasha Krasnova (Creative director, Havas Sports & Entertainment Russia)
Author of idea	Natasha Krasnova (Creative director, Havas Sports & Entertainment Russia)
Product	Aeroflot
Description	On 8th July 2013 a special event dedicated to the launch of partnership between Aeroflot, Russia’s leading airline and Manchester United, world’s biggest football club was held in Manchester. Spectacular event developed and organized by Arena Magic Box and its partners in Havas Media network: Moscow and London offices of Havas Sports & Entertainment. Thanks to a fruitful cooperation between agencies and unusual approach to the event, we’ve managed to get an extensive coverage of the event in world’s most influential media targeted on a business audience, which is Aeroflot’s target audience.
Advertiser	Aeroflot
Team members	Maria Gavrilova (Managing director, Havas Sports & Entertainment Russia) Elizaveta Zhdanova (Account Director Havas Sports & Entertainment Russia) Natasha Krasnova (Creative director, Havas Sports & Entertainment Russia) Georgiy Zorin (Project Manager, Havas Sports & Entertainment UK Charlie Wylie (Account Director Havas Sports & Entertainment UK) Dan Connolly (PR director Havas Sports & Entertainment UK) Julie Burley (PR manager Havas Sports & Entertainment UK) Monica Orolinova (Project Manager, Havas Sports & Entertainment UK Olga Hohlova, Senior Account Manager, Arena Magic Box Julia Dolgacheva, Client Service Director, Arena Magic Box

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