A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-02-23. usefull riding
Agency | PRKVADRAT |
Creative head | Vladimir Mogilevets, |
Author of idea | Vladimir Mogilevets, Olga Tkachenko, Sergey Schutskij, Peotr Pischako |
Product | velcom brand |
Description | The context is a launch of VELOCITY, the new communication platform for bicyclers of mobile operator velcom. We’ve organized a series of urban quests with RFID check-ins for bicyclers that involved the participants in real use project and allowed to influence the number of parking places velcom can install in their city. |
Advertiser | mobile operator velcom |
Team members | olga tkachenko (copywriter) Sergey Schutskij (art director) Peotr Pischako (designer) |