A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-01-13. TYTAN - build your castle!

AgencyPraktika
Creative headMelnikov Anton
Author of ideaNuvariev Alexander/Tatarnikov Evgeniy
ProductTYTAN
DescriptionConstructors as serious professionals eager not only to be a part of global projects but also to pay attention to their families. The project “Build your castle” helped them to achieve both goals.
Activating the codes from the packages of TYTAN products, participants of the game application built one of the five actually existing castle and three winners got a chance to visit those castles with their families. Family members were close throughout the entire virtual construction, helping and supporting participants. It gave a new meaning to a well-known proverb that a man should plant a tree, build a house and bring up a son; now a man must plant forest, build a castle and bring up a titan.
AdvertiserSelena
Team membersChief Creative Officer – Melnikov Anton
Creative director – Nuvariev Alexander
Digital Creative Group Head - Tatarnikov Evgeniy
Group account director– Evstratova Elena
Account manager – Markina Maria