A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-13. TYTAN - build your castle!
Agency | Praktika |
Creative head | Melnikov Anton |
Author of idea | Nuvariev Alexander/Tatarnikov Evgeniy |
Product | TYTAN |
Description | Constructors as serious professionals eager not only to be a part of global projects but also to pay attention to their families. The project “Build your castle” helped them to achieve both goals. Activating the codes from the packages of TYTAN products, participants of the game application built one of the five actually existing castle and three winners got a chance to visit those castles with their families. Family members were close throughout the entire virtual construction, helping and supporting participants. It gave a new meaning to a well-known proverb that a man should plant a tree, build a house and bring up a son; now a man must plant forest, build a castle and bring up a titan. |
Advertiser | Selena |
Team members | Chief Creative Officer – Melnikov Anton Creative director – Nuvariev Alexander Digital Creative Group Head - Tatarnikov Evgeniy Group account director– Evstratova Elena Account manager – Markina Maria |