A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-09. Amazing Barni theater
| Agency | e:mg |
| Creative head | Nuvariev Alexander |
| Author of idea | Meretskaya Natalya |
| Product | biscuits Barni |
| Description | All products of the brand «Barni» is created based on cognitive platform of development: we made instructions for the performance of creative tasks, and the child, by using his imagination and fantasy, provide a unique masterpieces. Therefore, the main task was to give child the opportunity to create something on their own, and parents minimize extra money on realization of his ideas. We made special «Barni» packaging and used it as the main platform of the entire campaign. Buying at first sight absolutely ordinary packaging «Barni» actually, mother and child received as a present magic theatre: packaging became a stage for performances, and the main hero and storyteller became child himself. Together with the cardboard toys from different epochs it was possible for the child to come up a game with his favorite characters, interesting plots and, of course, the applause of spectators! Creating a theatrical performance, the child not only participated in it himself, but involves his mom for filming a short movie, on plot his personal tales. After downloading the video on youtube and evaluation of interested viewers the team of mother and baby take first places and was awarded with valuable present. |
| Advertiser | Mondelez (ex. Craft Foods Rus) |
| Team members | Сreative director – Nuvariev Alexander Copywriter – Meretskaya Natalya Digital Creative Group Head - Tatarnikov Evgeniy Designer – Gorokhova Elena Account director – Savinova Margarita Client manager – Sapronova Maria |
