A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-06-06. Max the Lion
| Agency | Initiative |
| Creative head | - |
| Author of idea | - |
| Product | Max Twister |
| Description | Launch of new ice cream product for kids with Max the Lion, using owned cartoon hero. The campaign launched with owned cartoon airing on STS TV channel – «Max adventures». After 2 months of airing the cartoon kids were surrounded by products with beloved and well known hero (Max) via 360 media support, POSM, PR and even a lion distributed to Moscow zoo by Unilever Rus. |
| Advertiser | Unilever Rus |
| Team members | - |
